23 October, 2024

R.M. Williams Chooses Centric PLM to Drive Global Expansion

Iconic Australian boot brand partners with Centric Software to enhance market responsiveness and streamline product development and design

CAMPBELL, Calif. October 24, 2024 – Centric Software® is pleased to announce that R.M.Williams, the iconic Australian boot brand, has selected Centric PLM™ to drive efficiency for its global teams. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

R.M.Williams was founded in 1932 by Reginald Murray Williams and is headquartered in Adelaide and Sydney, Australia. The brand is known for its high-quality leather boots and has expanded its offerings to include a wide range of apparel and accessories. R.M.Williams products are sold through 65 retail stores in Australia, as well as stores in New Zealand and the UK. The brand’s products are available through various channels, including retail stores, online platforms and authorized retail partners.

R.M.Williams’s adoption of Centric PLM aims to achieve several key objectives, including enhancing market responsiveness, establishing a single source of truth for product data and streamlining its design and product development processes. This strategic move aligns with R.M.Williams’s broader goals of global expansion and delivering exceptional products that resonate with its consumers.

“R.M.Williams has always been synonymous with quality and durability. As we continue to scale globally, it’s important to streamline our processes and improve collaboration across teams,” says Paul Grosmann, Chief Executive Officer. “Centric PLM provides us with a robust platform to manage our product development efficiently, enabling us to drive further expansion into new markets and categories.”

The selection process for Centric PLM involved a thorough evaluation of several PLM solutions. In the end, Centric PLM stood out due to its user-friendly interface, innovative product roadmap and local implementation support.

The expected benefits of implementing Centric PLM for R.M.Williams include improved decision making for its Design & Product, Merchandising, Supply Chain and Commercial teams globally. Additionally, Centric PLM will improve product data accuracy, reduce errors and shorten time to market. “Adopting Centric PLM is a natural fit for our commitment to innovation,” says Rachel Allen, Chief Design & Product Officer. “We expect to be more agile and responsive to market changes while ensuring we maintain our high standards of quality and craftsmanship.”

“Partnering with a brand as iconic as R.M.Williams is an incredible opportunity for us,” says Fabrice Canonge, President of Centric Software. “We look forward to working with them on their digital transformation journey and achieving their global expansion goals.”

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R.M.Williams (www.rmwilliams.com)

Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback – and look good whilst doing it. The brand’s bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything R.M.Williams does is a simple promise of loyalty and endurance; a commitment that its products will accompany their wearer on all of life’s great journeys. This signature standard of quality has become the stuff of legend across the globe, with loyal followers donning their RMs in outback cattle stations and city streets alike. R.M.Williams is owned by Andrew and Nicola Forrest.